Yuna makes soulful pop that contains the sultriness of Sade, the flair of Aaliyah, and the sweetness of Brandy. There are clear forebears upon her art, but her story is so singular that it’s hard to draw a line in the sand when it comes to Yuna’s lineage in the urban pop spectrum.

In 2019, Yuna splits her time between Kuala Lumpur and LA where she recorded Rouge. She lists recent inspirations in Post Malone, H.E.R. and Anderson Paak. However, she really does think of herself in her own lane. “I’ve done this for ten years and I still feel like I surprise people,” she laughs. “It’s fun because I get to educate people and I don’t feel a pressure to be a certain way. People have to understand that I’m different. Above everything I’m just a normal human being who loves making music, who believes in something. I don’t feel like I need to conform. I need to be my own person first.”