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As a national intangible cultural heritage, the Yuyuan Lantern Festival has become a signature Spring Festival cultural event in Shanghai since its inception in 1995. For 30 years, the Yuyuan Lantern Festival has remained ever-fresh, rooted in the heart of Shanghai's historic Old City and the cultural cradle of the Greater Yuyuan area. Growing alongside Shanghai, this festival tells the Chinese story of Eastern lifestyle aesthetics to the world through lantern craftsmanship, intangible heritage preservation, technological innovation, and humanistic narratives. It has evolved from a traditional folk festival into a culturally vibrant IP, creating a Yuyuan Lantern Festival that is both national and global. Beyond Yuyuan. Beyond lanterns. Beyond Shanghai.