Agenda:
9:00-9:30 Registration
9:30-10:20 Industry Report: Chinese Cat Food Consumption Trends White Paper by Tmall
Speaker: Robin Guan, Senior Industry Operation Advisor, Tmall
10:20-11:00 Keynote Speech: New Retail—HEMA and the concept of scene marketing
Speaker: Guan Suzhe, Founder of Xinguandian, General Coach of the Elite Growing Camp for New Retail
11:00-11:20 Coffee Break
11:20-12:00 Keynote Speech: Small program big future—new marketing channels help brand digital transformation and upgrading
Speaker: Kevin Li, General Manager of Shanghai Marketing Center, Youzan
12:00-13:30 Lunch Time
13:30-14:15 Industry Report: "China Pet Market" 2018 report Jointly Released by Goumin and PFA
Speaker: Jia Tong, CEO, Goumin.com
14:15-15:00 Keynote Speech: Social Retailers—Word of mouth is king, how to make users become the brand's marketing promoter
Speaker: Allen Zhao, RED, Leader of Pet Business Line
15:00-15:40 Keynote Speech: Augmented Reality Applied to the Pet Industry
Speaker: Sven Zhang, Marketing Director, Sight Plus
15:40-16:00 Coffee Break
16:00-17:00 World Cafe—How to use scenes, communities and intelligence to enhance the interaction between pet stores and customers?
Moderator: Allan Mei, Chief professor of “Pet Fair Asia” Academy