The Beethoven Experience: Commemorating 250 Years of Beethoven is a travelling exhibition presented by Shanghai Concert Hall and LWA Brand Management.
Created to commemorate the 250th anniversary of Beethoven’s birth, the exhibition is inspired by the legacy of Beethoven’s life and work.
In addition to showcasing the historical context that Beethoven lived and worked in, the exhibition will also provide a glimpse into his innermost thoughts and emotions through a curated experience showcase.
The entire exhibition experience has been carefully designed to be immersive and social media friendly, connecting easily to all visitor demographics.
Scientific and educational content are also embedded throughout the exhibition to provide visitors with a memorable learning experience that connects meaningfully with their everyday lives.
The exhibition follows 3 themes:
AMBIENCE - European Artistic Atmosphere
CONTENT - Realistic Beethoven Interpretation
INTERACTIVE – Live Music Experience and Social Media Friendly